Action, a non-food discount store

Action, a non-food discount store

Put on some sunscreen first, then hop in the water!

Together with Action, Sunny Paul is committed to promoting effective sun protection. In the summer of 2026, sunscreen stations featuring Action’s branding were set up at popular locations throughout the Netherlands, such as swimming spots. There, anyone could apply sunscreen from Action’s private label, Zenova (SPF 50), for free. In total, visitors applied sunscreen more than 191,000 times.

Zwei ältere Frauen cremen sich lachend die Arme mit kostenloser Sonnencreme ein, neben einer blauen Sonnencreme-Spendersäule von Action mit Zenova-Sonnencreme LSF 50 in einem sonnigen Park
Sonnencreme-Station im Action-Design mit kostenloser Zenova-Sonnencreme (LSF 50) an einem Freibad
Mädchen trägt ein Kleinkind auf dem Arm, das seine Hand in die Öffnung einer blauen Sonnencreme-Spendersäule von Action mit Zenova-Sonnencreme LSF 50 hält, an einem sonnigen Badeplatz

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A woman at a red sunscreen station on the Radboud University Nijmegen campus

Radboud University Nijmegen

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A woman applies sunscreen at a sunscreen station set up by the city of Utrecht, which provides information on how to cope with the heat

City of Utrecht

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Young festivalgoers are lined up at a yellow sunscreen dispenser stand from Lidl and Cien Sun in front of the Lidl “Load Up Lounge” on a sunny festival grounds

Lidl supermarket chain

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